With over 310 million users globally and strong market penetration in India, Amazon is more than just a marketplace—it’s an ecosystem. However, navigating this platform successfully takes more than just uploading a product.
Sellers must understand the platform’s business model, customer expectations, fulfillment options, and most importantly, how to integrate efficient supply chain practices that drive ROI.
So, whether you run a brand, manufacture products, or just started selling—this guide shows exactly how to grow on Amazon India, step by step.
Why You Should Consider Selling on Amazon India
Amazon helps sellers connect with millions of buyers across cities, towns, and remote areas. Here’s why it works:
- Large Customer Base – Amazon gives access to buyers from across India, helping you reach both metro and Tier 2/3 markets.
- Trust and Reliability – Shoppers feel confident in Amazon because of its safe payment options, easy returns, and strict quality checks.
- Better Product Visibility – If your listings are optimized, Amazon’s system helps you show up in search and category pages.
- Fast Delivery Standards – Customers expect timely delivery—LocatR ensures vehicles stay on track by monitoring their movement in real time and avoiding route delays or standstills.
- Data-Driven Growth – Amazon provides sales and performance reports that help improve pricing, inventory, and customer experience.
Who Can Sell on Amazon?
Amazon supports a wide range of seller types, making it one of the most flexible platforms for online selling in India. No matter what scale you’re operating at or what kind of product you offer, there’s space to grow. Here are the types of sellers who do well on Amazon:
1. D2C Brands – Direct-to-consumer brands use Amazon to reach new audiences without investing in physical stores. It’s also a great channel to test new product lines.
2. Private Label Businesses – Sellers who source or manufacture generic products and sell them under their own brand name. Amazon’s Brand Registry helps protect these sellers and gives access to better marketing tools.
3. Wholesalers and Distributors – Those who already supply products in bulk offline can list them online and sell directly to customers with higher margins.
4. Small Manufacturers – Amazon allows local or regional manufacturers to reach national markets, removing the need for a dealer network.
5. Home-based Entrepreneurs – Individuals with limited budgets can start selling simple products like handicrafts, accessories, or kitchen tools using Amazon’s easy onboarding system.
6. Niche Product Sellers – Even sellers of very specific or limited-demand items—like pet grooming kits or specialty cookware—can find an audience on Amazon due to its wide reach.
How to Register as a Seller on Amazon India
Getting started as a seller on Amazon India is simple if you follow the right steps. Here’s how you can complete your registration and start selling online:
Step 1: Start Registration – Visit Amazon Seller Central and click on the option to begin the registration process.
Step 2: Sign In or Create a New Account – If you already have a regular Amazon.in account, just sign in using your email and password. If not, click on ‘Create your Amazon account’ and fill in the required details like name, email, and mobile number.
Step 3: Add GST Details – Enter your business’s GST number. You’ll need to upload a copy of your GSTIN certificate to verify your tax information.
Step 4: Name Your Store – Choose a store name that customers will see when they buy your products. Pick something simple, relevant, and easy to remember.
Step 5: Add Pickup Address – This is the address from where Amazon or its delivery partners will collect your products once you start getting orders.
Step 6: Choose Your Shipping Method – You can either ship orders yourself (FBM) or let Amazon handle packing and delivery (FBA). Choose what suits your business.
Step 7: Provide Bank Details – Enter the details of an active business bank account. This is where Amazon will send your payments.
Step 8: List Your Products – Upload the products you want to sell. Use clear images, accurate titles, and proper descriptions to help buyers find them easily.
Step 9: Launch Your Store – Once all steps are complete, click ‘Launch store and start selling.’ Your store goes live, and customers can start placing orders.
FBA vs. FBM: Which Fulfillment Model Works Best?
When selling on Amazon, one of the first decisions you’ll need to make is how to fulfill your orders. Amazon offers two options—Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM). Both have their benefits and challenges, but your decision should align with how well your logistics are structured.
Fulfilled by Amazon (FBA)
In this model, you send your inventory to Amazon’s warehouses. Amazon takes care of storage, packaging, shipping, and even customer returns. It’s also the easiest way to become Prime-eligible, which often leads to higher conversions.
Pros
- Minimal effort in day-to-day logistics
- Faster delivery through Amazon’s own network
- Better customer trust and visibility
Cons
- Higher storage and fulfillment fees
- Less control over packaging and handling
- Requires tight coordination for stock replenishment
For sellers using FBA, line haul tracking becomes key. Solutions like LocatR can monitor intercity freight movement, helping ensure your inventory reaches Amazon’s fulfillment centers on time without disruption.
Fulfilled by Merchant (FBM)
Here, the seller manages the entire process—storing, packing, shipping, and handling returns. While this offers better control and possibly lower storage costs, it demands a strong logistics backbone.
Pros
- Full control over inventory and order handling
- Potential cost savings, especially for bulky or low-turnover items
- Flexibility in packaging and branding
Cons
- Not automatically Prime-eligible
- High delivery responsibility
- Risk of penalties for missed SLAs
If you choose FBM, reliable last-mile tracking, delivery status monitoring, and field force coordination are non-negotiable. This is where LocatR gives you an edge—by tracking delivery vehicles in real time, preventing missed deliveries, and ensuring you meet Amazon’s strict service-level requirements.
How Logistics Affects Your Amazon Sales Performance
Logistics directly impacts your visibility, seller rating, and sales performance on Amazon—yet many sellers overlook it.
1. Late Deliveries – Even a 5% delay rate can lower your seller score.
2. High Return Rates – Poor delivery or packaging increases returns, which negatively affects account health.
3. Order Cancellations – Failure to fulfill orders on time leads to penalties and lost customer trust.
4. Damaged Deliveries – Inadequate packaging or rough handling results in bad reviews and reduced ranking.
Logistics Features That Help Amazon Sellers Scale
Scaling your Amazon business isn’t just about more orders—it’s about delivering them right, every time. That’s where LocatR turns logistics into a growth driver and help sellers stay ahead with real-time visibility, control, and automation.
Line Haul Tracking
Track real time GPS location of vehicles covering short and long-distance movement between town, cities or warehouses to avoid delays and reduce transit losses.
Last-Mile Billing and Tracking
Generate automated bills based on actual kilometers travelled and save money on overpaying, get instant digital POD verification.
AI Video Telematics
Video telematics is a smart way to avoid false return claims—by recording packaging process, verifying quantity, and monitoring warehouse access to prevent unauthorized entry or internal mishandling.
Think Logistics-First for Long-Term Success on Amazon
Amazon selling is not just about having a good product—it’s about managing every aspect of the customer experience, from product listing to doorstep delivery. In 2025, the success of Amazon India will increasingly depend on how well sellers manage their deliveries in real time.
Investing in supply chain intelligence isn’t optional anymore. Whether you’re using FBA or FBM, the right technology stack—from line haul visibility to video telematics —can determine how profitable and scalable your business becomes.
If you’re aiming to sell more on Amazon and improve your margins, it’s time to think logistics-first.