Privacy Policy

1. Introduction

Welcome to locatR. We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website locatr.ai, use our services, or interact with us in any other way.

We partnered with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

2. Compliance

We are ISO 27001:2022 certified, ensuring that we adhere to the highest standards of information security management. We comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other relevant data protection laws in India.

3. Information We Collect

• Personal Identification Information: Name, email address, phone number, etc.
• Usage Data: Information on how you use our services, including IP address, browser type, and operating system.
• Financial Information: Payment details, billing address, etc.
• Sensitive Personal Data: Any sensitive information as defined under the DPDP Act, if applicable.
• Location Data: We collect and process location data when you use our mobile application and services. This may include real-time GPS location, background location (if enabled by the user), and approximate location derived from device or network information.

4. How We Use Your Information

• To provide, operate, and maintain our services.
• To improve, personalize, and expand our services.
• To understand and analyze how you use our services.
• To develop new products, services, features, and functionality.
• To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the service, and for marketing and promotional purposes.
• To process your transactions and manage your orders.
• To find and prevent fraud.
• To enable location-based features such as real-time tracking, geofencing, and operational visibility.

4.1. Use of Location Data

We use location data solely to provide and improve the core functionality of our services, including:

• Real-time tracking of vehicles, assets, or personnel.
• Route optimization and operational efficiency
• Geofencing and alert generation .
• Workforce tracking and attendance monitoring.
• Fraud prevention and operational security .

Location data is not used for purposes unrelated to the core services of the application

4.2. Location Permissions and User Control

Location data is collected only with your explicit consent through device permissions.

• Enable or disable location tracking at any time through device settings.
• Choose between precise or approximate location sharing (where supported).
• Deny or revoke background location access.

Please note that disabling location permissions may impact the availability and functionality of certain features.

5. Legal Basis for Processing

• Consent: Where you have given us clear consent to process your personal data for a specific purpose.
• Contract: Where our processing is necessary for the performance of a contract with you.
• Legal Obligation: Where we need to comply with a legal obligation.
• Legitimate Interests: Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

6. Data Sharing and Disclosure

We do not share your personal data with third parties except in the following circumstances:

• With your consent.
• To comply with legal obligations.
• To protect and defend our rights and property.
• To prevent or investigate possible wrongdoing in connection with our services.
• Where required, location data may be shared with trusted service providers (such as cloud hosting, mapping, or analytics providers) strictly for enabling core functionalities of the service. Such third parties are contractually obligated to protect the data and use it only for specified purposes.

7. Data Security

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including:

• Encryption of data in transit and at rest.
• Regular security assessments and audits.
• Access controls to restrict access to personal data.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. Your Rights

Under the DPDP Act, you have the following rights:

• Right to Access: You can request access to your personal data.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data.
• Right to Restrict Processing: You can request restriction of processing of your personal data.
• Right to Data Portability: You can request transfer of your personal data to another party.
• Right to Object: You can object to the processing of your personal data.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us