India’s e-commerce industry has seen a major shift in recent years, and Meesho has emerged as the top choice for small sellers and manufacturers. With over 120 million active users and a seller base that spans across Tier 2 and Tier 3 cities, Meesho allows even the smallest vendors to sell online without paying commissions.
So, if you’re planning to sell on Meesho, this guide will take you through the full process — from setting up your store to leveraging tech-driven logistics solutions that ensure higher ROI and efficient delivery.
Why Meesho is a Great Platform for First-Time Sellers
Meesho is not like Amazon or Flipkart. It’s built for affordability, small-scale manufacturing, and reseller-based social commerce. Here’s why small businesses prefer Meesho
- Zero commission model – You keep 100% of your profit.
- Easy onboarding – Setup takes less than 10 minutes.
- Cash-on-delivery preference – Trusted by users in semi-urban areas.
- No brand registration required – Ideal for unbranded or local items.
- Meesho Supplier Panel – A simple platform to manage orders and catalogs.
- 700+ categories – Meesho has a wide range of product categories that sellers can choose from.
- Over 19000+ pincode serviceability – Meesho’s broad pincode reach connects sellers with tier 2 and 3 buyers nationwide.
Step-by-Step Process to Start Selling on Meesho
If you want to start selling on Meesho, here’s a step-by-step guidance on how you can start selling.
1. Sign Up as a Seller
Go to Meesho Supplier Panel and register using:
- GSTIN
- Bank Account Details
- PAN Card
- Mobile number and email
2. Create Your Product Catalog
Once registered, you can upload product images, titles, and prices. Keep in mind
- Use clear product images from multiple angles.
- Add simple and searchable titles (e.g., “Blue Cotton Kurti with Embroidery”).
- Highlight basic features: material, color, size, and usage.
3. Set Pricing
You are responsible for deciding the product price and margin. Meesho provides a shipping charge estimate, and you should factor that into your cost.
Meesho charges no commission, but you do pay shipping and return fees (₹30–₹70 depending on weight and delivery area).
4. Accept Orders and Manage Returns
Orders will be reflected in your Supplier Panel dashboard. Pickups are handled by Meesho’s logistics partners, and sellers are paid on the 7th day after order delivery.
How Locatr Helps Meesho Sellers Increase Sales and ROI
One of the biggest challenges sellers face on Meesho is dealing with high returns due to quality disputes, quantity mismatches, or claims that the product differs from the images shown online. These issues not only impact seller ratings but also directly reduce margins and disrupt cash flow.
locatr’s AI Video Telematics addresses this problem at the root by offering a verified packaging and dispatch process that ensures full transparency.
Here’s how it works
locatR’s AI-enabled video telematics solution captures every stage of your packaging process in real time. From product placement to sealing and labeling, everything is recorded and stored securely. This footage can later serve as evidence in case of disputes, protecting sellers from false return claims or chargebacks.
With this system in place, sellers can
- Confirm product quantity and physical condition before shipping
- Build trust with resellers and buyers through verified dispatches
- Reduce unnecessary returns caused by misinformation or fraud
- Improve seller score by maintaining packaging standards
Tips to Improve Performance on Meesho
To stand out and succeed as a Meesho seller
- Keep pricing competitive without compromising product quality
- Use high-resolution images and clear descriptions
- Monitor and respond to order alerts daily
- Maintain packaging standards — damaged goods result in instant returns
- Plan inventory around trending categories (festive wear, kitchen goods, etc.)
Also, track your Seller Score regularly. Low scores impact your listing visibility.
Final Thoughts
Selling on Meesho is a big opportunity — especially for small and regional sellers — but it comes with its own hurdles. Using a tech-enabled solution like Locatr allows you to manage packaging validation.
If you’re looking to grow your Meesho business with fewer returns, it’s time to bring advanced technologies to scale your business and increase ROI.